Effective Date: October 2024
Contact: compliances@thebluetick.org | Phone: +91 81 97559755
1. Introduction
At The Blue Tick, we believe that our role as a media branding, communication, and advertising agency goes beyond delivering creative excellence. We recognize our responsibility to contribute to society by using our skills, resources, and expertise to foster positive change. Our Corporate Social Responsibility (CSR) initiatives are an essential part of our mission to drive sustainability, support creative talent, and ensure inclusive growth.
As a registered entity in India, we comply with all applicable laws and regulations concerning CSR, while going above and beyond compliance to create lasting impact. Through our CSR efforts, we allocate 20% of our resources towards supporting artists, creative organisations, and talented individuals to help them grow. Additionally, the revenue generated from our digital footprint is used for philanthropic activities through the LAKSHYA FOUNDATION, our dedicated arm for community and environmental development.
We are also open to collaboration with like-minded organisations and aim to build partnerships that amplify the social impact of our CSR efforts.
2. Purpose of Our CSR Policy
The Blue Tick’s CSR policy outlines our commitment to:
- Contributing to the welfare and growth of creative individuals and organisations.
- Supporting underprivileged and marginalised communities through targeted programs.
- Fostering sustainable development by integrating social, environmental, and economic imperatives.
- Utilising our core competencies to drive community benefits while maintaining business integrity.
- Encouraging partnerships and collaborations with like-minded entities for broader social impact.
This policy governs all our CSR initiatives and is applicable across all of our business functions, subsidiaries, partners, and employees.
3. Key Focus Areas
3.1 Supporting the Creative Community
As part of our mission to nurture creativity, The Blue Tick provides free or subsidised support to artists, art organisations, and creative individuals. We allocate 20% of our resources to help them:
- Build impactful and impressive portfolios.
- Access creative tools, mentorship, and networking opportunities.
- Showcase their work through media platforms, digital campaigns, and events.
By doing so, we foster talent and creativity in underserved communities, allowing artists and creators to thrive.
3.2 Employment and Growth Opportunities
We strive to create employment opportunities within the creative sector, especially for individuals from marginalized or disadvantaged backgrounds. Our CSR initiatives are designed to:
- Provide training, mentorship, and development programs.
- Support individuals in securing employment within the media, branding, and communication sectors.
- Encourage diversity and inclusion in all our hiring and talent development practices.
3.3 Sustainable Development
Sustainability is at the core of our operations. We are committed to minimizing our environmental impact and ensuring that all our business practices are aligned with sustainable development principles. We focus on:
- Reducing our carbon footprint.
- Using eco-friendly materials and processes in our campaigns.
- Promoting environmental awareness among our clients and within the communities we serve.
3.4 Philanthropy and Community Engagement
The Lakshya Foundation, our CSR arm, is dedicated to advancing societal development through philanthropy. A portion of the revenue generated through The Blue Tick’s digital footprint is directed towards:
- Supporting education, healthcare, and livelihood initiatives in underprivileged communities.
- Offering grants and donations to non-profit organisations working towards environmental and social causes.
- Creating programs to help communities become more climate-resilient.
3.5 Collaboration and Partnerships
We believe in the power of collaboration to scale impact. We are always open to working with:
- NGOs, non-profits, and social enterprises that align with our mission.
- Government bodies and educational institutions for community projects.
- Other corporate entities are interested in pursuing joint CSR initiatives.
4. Guiding Principles
Inspired by the 10 Core CSR Principles of Tata, The Blue Tick adheres to the following guiding principles in our social responsibility initiatives:
4.1 Beyond Compliance
While we strictly comply with all local and national CSR laws, we strive to go beyond compliance by addressing core societal and environmental needs. Our CSR initiatives aim to create meaningful, long-term impact, extending beyond what is mandated by law.
4.2 Impactful Interventions
We prioritize interventions that generate a measurable positive impact on communities. Our CSR efforts focus on initiatives that have lasting benefits and improve the quality of life for the people we serve.
4.3 Linked to Business
Our CSR initiatives leverage our core competencies in media, branding, and communication. While business benefits may arise from these activities, our primary focus remains on delivering community and societal benefits.
4.4 Relevant to National and Local Contexts
Our CSR activities are closely aligned with both national and local needs. We ensure that our efforts are relevant to the communities in which we operate, respecting their unique challenges, cultures, and aspirations.
4.5 Sustainable Development Principles
All our CSR initiatives are designed with sustainability in mind. We ensure that social, human rights and environmental considerations are factored into the planning and execution of every project.
4.6 Participative & Bottom-up Approach
We actively involve local communities in identifying and addressing issues. By adopting a participatory approach, we ensure that the interventions are community-driven and relevant to the people we serve.
4.7 Focus on Disadvantaged Groups
Special care is taken to address the needs of marginalized and disadvantaged groups, including women, people with disabilities, ethnic minorities, and economically vulnerable communities.
4.8 Strategic & Long-Lasting Impact
Our CSR initiatives are designed to create a long-term, sustainable impact. We aim to empower communities to sustain the benefits of our initiatives long after our direct involvement has ended.
4.9 Partnerships for Greater Impact
We collaborate with organizations that are close to the ground, such as NGOs, community organizations, and government bodies, to ensure the success and scalability of our initiatives.
4.10 Volunteering Opportunities
We encourage and provide opportunities for The Blue Tick employees to volunteer their time and skills in CSR activities, fostering a culture of giving back and social responsibility.
5. Governance and Accountability
Our CSR initiatives are governed by a dedicated CSR Committee, which includes members from senior leadership, operations, and our creative teams. This committee is responsible for:
- Identifying, approving, and overseeing CSR projects.
- Ensuring compliance with CSR regulations under Indian laws, including the Companies Act, 2013.
- Monitoring the progress and impact of all CSR activities.
- Providing regular updates to stakeholders, including employees, clients, and the communities we serve.
The committee will meet regularly to review the status of ongoing CSR projects, assess the effectiveness of interventions, and plan for future initiatives.
6. Measuring and Reporting CSR Impact
We are committed to transparency and accountability in all our CSR activities. We measure the impact of our CSR initiatives through:
- Key Performance Indicators (KPIs) specific to each project.
- Regular impact assessments to evaluate the outcomes of our programs.
- Annual CSR reports, which will be published and shared with stakeholders, detailing the progress, impact, and lessons learned from our CSR efforts.
We will also regularly update our website with information about our ongoing CSR activities and partnerships, ensuring that all stakeholders are informed and engaged.
7. Legal Compliance and Amendments
The Blue Tick complies with all relevant Indian CSR laws and regulations, including Section 135 of the Companies Act, 2013 and the rules thereunder. We also ensure that our CSR activities align with the United Nations Sustainable Development Goals (SDGs) and other global sustainability frameworks.
This policy is subject to regular reviews and amendments as required by changes in laws or organisational objectives. Any amendments to this policy will be communicated through official channels, including email and our website.
8. Conclusion
At The Blue Tick, we believe that our social responsibility is not just an obligation but an opportunity to contribute meaningfully to society. Through our strategic CSR efforts, we aim to uplift creative communities, support underprivileged individuals, and foster sustainable growth. We invite our partners, employees, and clients to join us in this mission to create a better, more inclusive, and sustainable world.
Contact Information
For queries or further information regarding our CSR activities, please contact:
- Email: compliances@thebluetick.org
- Phone: +91 81 97559755